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Ferm & Co.

Insights

We share how we build and run modern web systems — headless CMS architecture, migrations, SEO/GEO, contextual AI assistants, and the editorial workflows behind content-driven sites. Part field guide, part case notes, written to help you make sharper decisions about your own.

Discovery · Migration · Systems

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Choose one or more categories to focus on the work you care about — from headless CMS builds and migrations to SEO/GEO, AI assistants, and the editorial workflows behind content-driven sites.

Showing 9 of 9 posts.

Payload CMSMigrationEditorial Workflows

May 27, 2026 / 6 min read

Why Payload CMS Works for Serious Web Systems

A practical look at why code-first schema, generated types, custom admin views, and a shared Next.js stack make Payload a strong foundation for ambitious content systems.

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SEO/GEOPayload CMSEditorial Workflows

May 24, 2026 / 5 min read

SEO/GEO Starts in the Content Model

Search visibility and AI discovery improve when entities, metadata, relationships, schema, and editorial governance are designed into the CMS from the start.

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Payload CMSEditorial WorkflowsCase Study Notes

May 22, 2026 / 5 min read

Custom Content Calendars in Payload

A look at how custom admin workflows, structured dates, and reusable content models can support publishing calendars and campaign planning.

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