We start with a proven technical foundation, then design and build the interface, content model, integrations, and search structure around the client's actual operations. Design and development under one roof.
PLAN · MODEL · SHIP
Platform · Control
Arch / 01
Tailored systems across sectors
Ferm & Co.
Core platform
Payload CMS, Next.js, and TypeScript as one spine for content, design, search, and operations.
MongoDB
System of record
AWS S3
Object store
Vercel
Edge + SSR
Strategy
01
Information architecture is locked before pixels: collections, relationships, and URL contracts.
ERD · 1:n · slug contracts
Design
02
Art direction is built in-house, straight to code. No design-to-dev handoff.
blocks ↔ fields · tokens
CMS
03
Payload is the system of record. Editors work in one admin. Engineers use a typed Local API.
Local API · ACL · hooks
Growth
04
Discoverability is modeled with the content type, not bolted on after launch.
JSON-LD · sitemap · GEO
Gold trace = interface contract
Store = persistence or edge
1:n = typed relationships
Data, Content + Growth Infrastructure
Tailored systems across sectors
Strategy
01
Information architecture is locked before pixels: collections, relationships, and URL contracts.
ERD · 1:n · slug contracts
Northbound
Typed contracts
Design
02
Art direction is built in-house, straight to code. No design-to-dev handoff.
blocks ↔ fields · tokens
Write path
Local API · hooks
Ferm & Co.
Core platform
Payload CMS, Next.js, and TypeScript as one spine for content, design, search, and operations.
MongoDB
System of record
AWS S3
Object store
Vercel
Edge + SSR
Read path
RSC · JSON-LD
CMS
03
Payload is the system of record. Editors work in one admin. Engineers use a typed Local API.
Local API · ACL · hooks
Data plane
Documents · objects
Growth
04
Discoverability is modeled with the content type, not bolted on after launch.
JSON-LD · sitemap · GEO
Gold trace = interface contract
Store = persistence or edge
1:n = typed relationships
Data, Content + Growth Infrastructure
Technology stack
We emphasize a headless CMS and a modern frontend so content, design, SEO, and integrations can evolve without rebuilding the whole site every time the business changes.
Headless CMS
App framework
UI layer
Typed code
Styling system
Database
Hosting
Media storage
System design
The benefit of a template is not sameness. It is trusted infrastructure: the CMS, metadata, media, forms, routing, deployments, and automation are already solved, so the project can focus on the specific business.
Custom visual design, in-house art direction, a reusable design system, conversion paths, accessibility, and fast editorial pages.
Next.js, React, Payload route groups, server rendering, reusable blocks, forms, and search.
Payload CMS, MongoDB, media, pages, posts, services, locations, resources, and structured data.
Vercel, S3, email, analytics, crons, automation, redirects, sitemaps, and deployment checks.
Adaptable systems
Every Build
The shared technical baseline: Payload CMS, Next.js, media, forms, redirects, search, SEO/GEO, sitemaps, and deployment hygiene.
Clinics + Service Brands
Locations, practitioners, services, reviews, booking settings, Instagram, LocalBusiness schema, and FAQ-rich pages.
Markets + Resources
Resource libraries, data widgets, document workflows, admin activity, analytics briefings, gated downloads, and compliance-aware structure.
One roof
We design every interface ourselves and build it straight to production. No outside designer, no Figma-to-developer handoff, and no weeks of feedback loops. Strategy, design, the front end, the back end, SEO, and search all happen in one place, which keeps the work pixel-perfect and moves dramatically faster than a multi-vendor agency.
Delivery path
Each engagement gets the same careful technical spine, then a focused layer for the client's industry, content model, integrations, and launch goals.